Running a Competition
Definition: This technique involves running a competition that aims to get people to link to you as part of their entry. If you didn’t want to go this far, you could just run a standard competition and try to get other websites to link to it and promote it to their readers. The latter may not get you as many links but would be a lot easier and quicker to get going.
Types of links you get: In theory, you can get, pretty much, any type of link with this technique because you define the rules of entry and, therefore, can tell people how they should link to you. In reality though, you need to be careful not to push this too hard and end up flagging up your links to Google because they are too optimised.
The recommendation I’d have is to allow the entrants to link however they want so that they look truly natural.
The process: The process here isn’t too complicated but it can take some time to bring
everything together.
★ Identify your target bloggers and source a good prize that would be of interest to them
★ Reach out to a few influential bloggers and run the idea past them to make sure that the competition makes sense and would appeal to them
★ Set the conditions of entry and put up a landing page for the competition. This page
should include the rules, the prize and a contact email
★ The conditions of entry in order to get a link needs to be something that makes the
blogger create or do something on their blog. For example writing a story or embedding a badge as a sign that they have entered
★ Reach out to bloggers and let them know about the competition
★ Also reach out to the influencers you contacted previously
★ Collate all the entries, pick a winner
★ Publish an update to the landing page announcing the winner and thanking everyone else for their entries
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