Writing Testimonials

Writing Testimonials

Definition: This involves looking for companies that have provided you a good service, then seeing if they want a testimonial from you for their website. This testimonial would include a link to your website.

Types of links you get: This isn’t a technique that would get you a high volume of links and isn’t very scalable. But it can get you links from some very niche and quality websites. It can also get you links that your competitors may not be able to get, particularly if you use different suppliers and service providers. You may be able to get the anchor text of your choice, but it isn’t really good form to do this, you should really use the company name and have the link pointing to your homepage.

The process: As I mentioned, the process for this isn’t too scalable because you don’t really want to randomly email companies that you have relationships with and offer them all the same testimonial. You actually want to be quite selective here and choose the companies that you have good relationships with. Otherwise, you may risk damaging those relationships and causing bigger problems for your company.

Here is the process for this technique –

★ Get a list of all your companies suppliers / anyone you get a service from. If possible, get their website address too

★ Try to put this list into an Excel document and use something like SEO Tools for Excel to grab the PageRank of them all

★ Depending on the size of your list, you probably want to filter out any domains below a PR1 or PR2. This helps make sure you’re putting effort into decent quality links

★ Now check within your company as to who is responsible for the relationship with these companies and see how they feel about giving them a testimonial

★ Filter your list again to take out any that you can’t contact

★ Now reach out to these companies, preferably by phone and speak to the contact your company has there, ask them if they’d like a testimonial

★ Assuming they say yes, make sure you also ask who is responsible for updating their website as you may need to speak to them directly to get the testimonial and link added.