Blog Commenting
Definition: This technique involves going to other blogs and leaving a comment on their blog posts. Most comment systems will give you the option of linking your name to a website, so if your comment is approved, it will contain a link back to your website. Most of the time, this link will be “nofollow” which means that Google will not pass link equity across it. However, you can sometimes find blogs where the blog comments are followed links. This is actually quite an old technique and was massively utilized when most blog platforms left comment links followed. In general, it has a bad reputation as a spammy technique because many people use it to get high volume of links. However, if used correctly, it can be a legitimate technique and a good way of interacting with relevant bloggers in your niche. Types of links you get: As mentioned, most blog platforms will add the “nofollow” attribute to the link so you may end up getting lots of these types of links. This isn’t necessarily a bad thing if there are other reasons for the comment, such as participating in a blog discussion or trying to interact with good bloggers in your niche.
If you choose the spammy route, it is possible to use software to find blogs that allow comments to have followed links. If you choose this route you can often get high volumes of links and sometimes, the anchor text of your choice. However this is not a recommended way of using this technique.
The process: I’m not going to outline the spammy way to carry out this technique because it isn’t one that I’d recommend doing. Here is a more legitimate way of blog commenting:
★ Find relevant, quality blogs in your niche that have comments open on their posts
★ Observe the author’s blog posts and if they make a point you agree with or want to
debate, go and lead a genuine comment on the blog post
★ In the name field, put your own name and put your website in the URL field
★ If approved, the comment will link back to your website
★ Keep commenting and genuinely engaging with bloggers, this can lead to other benefits
and ultimately, the chance to get good quality, editorially given links instead of blog
comment ones
Additional resources:
Here are some additional resources on link building using blog comments:
★ Blog commenting as an inbound tactic by Rand Fishkin
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