Wordpress Plugin Development

<div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #676767;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-large;">Wordpress Plugin Development</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Definition: This technique involves developing a new Wordpress plugin. You can get links directly from blogs that use your plugin but this doesn’t happen by default, the user of the plugin has to opt-in to giving you the link. But this isn’t the only way that this technique can get you links; you can also get links from people who review and use the plugin.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">In order to benefit from this, you should be sure to have a landing page for your plugin on your own website; otherwise people will just link to the page on Wordpress.org where your plugin is listed.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Types of links you get: You do have a chance of getting lots of sitewide links if you allow people the option to link to you from the plugin itself -- mainly if your plugin is one that sits in the footer or sidebar. However, most people will not need to worry about this. In general, you will get links from websites that review your plugin, so they will be editorially given, will contain your branded anchor text and probably link to a deep page on your website.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The process: The process of developing a Wordpress plugin is quite complicated and requires a really good Wordpress developer to work. The details of creating a plugin are outside the scope of this book but I will outline the rest of the process. It is quite similar to the one used for building your own small app or tool.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Research your industry to find problems that people have – can you build a simple</span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Wordpress plugin that will help solve this problem?</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Email a few bloggers in your industry and ask them if a Wordpress plugin would solving this problem would be useful to them</span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">If the idea looks like it is of interest to people, work with your developers or hire a</span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">developer to build out the plugin. Remember to keep it as simple as you can</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Test the plugin with the bloggers who you contacted in step 2 and get their feedback. Iterate on this and improve if you can</span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Once completed, add the plugin to your website and add it to the </span></span><span style="color: #3a8dc3;"><span style="font-size: x-small;">Wordpress plugin</span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">directory</span></span><span style="color: #343434;"><span style="font-size: x-small;">, where it will have to be approved</span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Make sure you do outreach to bloggers who may be interested in using the plugin, ask them for a review and within this, and see if they will link to you</span></span></span></span></span></div>

Wordpress Plugin Development

Wordpress Plugin Development Definition: This technique involves developing a new Wordpress plugin. You can get links directly from blogs ...

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Running a Competition

<div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #676767;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-large;">Running a Competition</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Definition: This technique involves running a competition that aims to get people to link to you as part of their entry. If you didn’t want to go this far, you could just run a standard competition and try to get other websites to link to it and promote it to their readers. The latter may not get you as many links but would be a lot easier and quicker to get going. </span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Types of links you get: In theory, you can get, pretty much, any type of link with this technique because you define the rules of entry and, therefore, can tell people how they should link to you. In reality though, you need to be careful not to push this too hard and end up flagging up your links to Google because they are too optimised.</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The recommendation I’d have is to allow the entrants to link however they want so that they look truly natural.</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The process: The process here isn’t too complicated but it can take some time to bring</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">everything together.</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Identify your target bloggers and source a good prize that would be of interest to them</span></span></span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Reach out to a few influential bloggers and run the idea past them to make sure that the competition makes sense and would appeal to them</span></span></span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Set the conditions of entry and put up a landing page for the competition. This page</span></span></span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">should include the rules, the prize and a contact email</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">The conditions of entry in order to get a link needs to be something that makes the</span></span></span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">blogger create or do something on their blog. For example writing a story or embedding a badge as a sign that they have entered</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Reach out to bloggers and let them know about the competition</span></span></span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Also reach out to the influencers you contacted previously</span></span></span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Collate all the entries, pick a winner</span></span></span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Publish an update to the landing page announcing the winner and thanking everyone else for their entries</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Additional resources:</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #3a8dc3;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><a href="http://www.seomoz.org/blog/running-giveaway-competitions-for-links-and-seo">http://www.seomoz.org/blog/running-giveaway-competitions-for-links-and-seo</a></span></span></span></div>

Running a Competition

Running a Competition Definition: This technique involves running a competition that aims to get people to link to you as part of their en...

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Reviving Old, Successful Content

<div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #676767;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-large;">Reviving Old, Successful Content</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Definition: This technique involves finding content that may be a few years old but was very successful at the time, then taking the idea and doing an updated version. The advantage of this is that you already have a bit of assurance that the content was good because you can check how many links it received and how many mentions it got. </span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Types of links you get: This technique can probably get you some good editorial links because it is content based. This means you’ll probably also not be able to get the anchor text of your choice. The links will also probably be pointing at an internal page on your website where the content is hosted.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The process:</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Search Google for themes related to your website plus an additional word such as</span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;">“<span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">guide” or “definitive” or “whitepaper”</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Filter search results by date range and select a few years ago</span></span></span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Sort through the results and find interesting pieces of content (or images)</span></span></span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">As you do this, have the SEOmoz toolbar installed so that you can check how many links the page received – if it has got links, save these for later</span></span></span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Once you’ve found a piece of content, run a few more searches to see if anyone else has produced similar content recently</span></span></span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Assuming no one else has, start working on updating the content idea with modern data and design</span></span></span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Once complete, outreach as normal but you can also contact people who linked to the original and tell them about your updated version</span></span></span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Additional resources:</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;"><a href="http://www.youtube.com/watch?v=4-arNSSTaOQ">http://www.youtube.com/watch?v=4-arNSSTaOQ</a></span></span></span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;"><a href="http://outspokenmedia.com/online-marketing/repurpose-content/">http://outspokenmedia.com/online-marketing/repurpose-content/</a></span></span></span></span></span></div>

Reviving Old, Successful Content

Reviving Old, Successful Content Definition: This technique involves finding content that may be a few years old but was very successful a...

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Profile Pages for People

<div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #676767;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-large;">Profile Pages for People</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Definition: If you have senior figures within your company who speak at conferences, are interviewed or are often quoted online, then you should make a profile page for them on your website. This can be a good way of getting links whenever they are quoted. You can do outreach to other websites who quote them and use their name and legitimately ask for a link to their profile page. You can also use a tool like Google Alerts to monitor for mentions of the person’s name too, you can then check these and see if there is a link or not. </span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Types of links you’ll get: Unless you have a very famous senior person at your company, this isn’t likely to attract lots of links in a short space of time. It is more likely to be a long-term strategy that earns you links, but they should be good quality links. </span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The process:</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Create a profile page for the person in your organisation, include lots of information</span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">about them and photos</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Setup a </span></span><span style="color: #3a8dc3;"><span style="font-size: x-small;">Google Alert </span></span><span style="color: #343434;"><span style="font-size: x-small;">for their name, with a setting to email you whenever it finds a</span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">mention. If this person has a very common name, it is worth adding a keyword or your company name to keep the number of alerts you get under control</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">When you get an alert, go to that page and check for a link. If one isn’t present, reach out to the website and ask them to make the person’s name a link to the profile page you’ve created</span></span></span></span></span></div>

Profile Pages for People

Profile Pages for People Definition: If you have senior figures within your company who speak at conferences, are interviewed or are often...

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Press Releases

<div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #676767;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-large;">Press Releases</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Definition: The production of content which is meant to be newsworthy (quite often, it's not!) which then gets syndicated across hundreds of news websites around the world. There is usually a link back to the source or a URL reference along with contact details for more information.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The types of links you get: If you have a genuinely interesting story that is of interest to journalists and writers, you may end up getting some very high quality links from magazines and newspapers. However, if you do not really have a story and are just relying on low-level syndication, then the quality will not be that high. Also, because many news syndication websites accept many releases a day, yours can be buried quite far from the homepage very quickly and end up not getting much link juice to pass along to your website. </span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">One good thing about press releases is that they can give you domain diversity in terms of links which is always good to have. But doing press releases over and over again, despite not having a real story, probably means you will hit a point of diminishing returns pretty quickly. I’d actually advise against doing them unless you have a genuinely newsworthy topic. Google also <span style="color: #3a8dc3;">confirmed </span>their stance on this late in 2012, but it didn’t really come as a surprise to most people.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The process: You'll notice that above I said that the content should be newsworthy. The reality is that press releases are used by many SEO companies as a cheap and quick way of generating lots of links. However the quality is not always top-notch and there is a point of diminishing returns with press release link building because you end up getting links from the same sites over and over.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Here is a brief overview of the process for link building with press releases:</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">1. Craft your story into a press release, remember to keep to the interesting angles and include quotes</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">2. Insert links and contact details where needed - don't overdo it</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">3. Choose a time to syndicate your release</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">4. Send out to press release syndication websites (list below)</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">5. Monitor Google Alerts for links and check Google web search 24 hours after</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Additional reading:</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Here are some additional resources for link building with press releases:</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">Press Release Link Building Strategies by Linkbuildr</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">How to Write Press Releases for Journalists</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Places to syndicate press releases:</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">Business Wire</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">PR Web</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">PR News Wire</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">Market Wire</span></span></span></span></span></div>

Press Releases

Press Releases Definition: The production of content which is meant to be newsworthy (quite often, it's not!) which then gets syndicat...

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Pay a Leading Industry Blogger to Write for You

<div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #676767;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-large;">Pay a Leading Industry Blogger to Write for You</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Definition: With this technique, you approach an influential blogger in your industry and ask him if he’d like to be paid to blog for you. The idea is that he is bringing his expertise, insight, and social following towards your blog, and this can get you links and social shares. This works well if the blogger has a large social following and has genuine insights on your industry.</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Types of links you get: Here you are likely to get natural pickup on the content because of the influence the blogger already has. You shouldn’t need to ask for every single link that you get, at least a few should happen naturally. Because of this, you’re likely to get very natural, noncommercial anchor text and the links will be directly to the blog post itself, rather than to your homepage.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The process:</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Identify influencers in your niche who write often</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Monitor their writing and see who gets the most links and social shares</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Start to build relationships with the bloggers who seem most influential</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">After some time, invite them to blog for you and offer to pay them a fee for their time</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">If they accept, make sure you ask them to send the content out on their social networks</span></span></span></span></span></div>

Pay a Leading Industry Blogger to Write for You

Pay a Leading Industry Blogger to Write for You Definition: With this technique, you approach an influential blogger in your industry and ...

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Monitor for Social Shares of Your Content

<div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #676767;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-large;">Monitor for Social Shares of Your Content</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Definition: If you create a piece of content and encourage social shares of it, you can monitor for these shares and see if the person sharing has a website. If they do, then you can reach out to them and see if they’d be happy be also link to it on their website. Types of links you’ll get: This can give any piece of content-based link building a nice additional source of links. The volume will depend entirely on how popular your content is on social networks but if it works well, you should get some good links and from a variety of different types of domains.</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Process:</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Once your content is live, monitor for social shares using a tool such as Backtweets or </span></span><span style="color: #3a8dc3;"><span style="font-size: x-small;">Topsy</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Click through to the social profiles of people who have shared your contact to see if they have a website.</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">If they have, send them an email and thank them for sharing the content. Then ask if they’d mind also sharing it on their blog</span></span></span></span></span></div>

Monitor for Social Shares of Your Content

Monitor for Social Shares of Your Content Definition: If you create a piece of content and encourage social shares of it, you can monitor ...

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Monitor for Brand Mentions Without a Link

<div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #676767;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-large;">Monitor for Brand Mentions Without a Link</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Definition: Sometimes on the web, people will mention you on their website but will not link to you. Whilst Google is able to see this and may count it as a citation, it is not as powerful as a link and, obviously, you are not very likely to get traffic from this. It is possible to monitor for mentions of your brand and website, check to see if there is a link and if there isn’t, you can contact them and ask for it to be made a link. The advantage here is that they have already mentioned you; so if you contact them soon after they have published, they are likely to respond positively.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Types of links you get: This is another method that can be quite hard to scale because there is a lot of manual work to find the mentions and send the email. So you are not likely to get a huge volume of links with this method; however, the response rate can be quite good. You’re most likely to get branded anchor text pointing at the homepage of your website. </span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The process:</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Setup </span></span><span style="color: #3a8dc3;"><span style="font-size: x-small;">Google Alerts </span></span><span style="color: #343434;"><span style="font-size: x-small;">for your brand name and URL</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">When you get emails from Google Alerts, click on the links and quickly check for a link to you</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">If one doesn’t exist, contact the website owner and ask if they’d mind making the</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">mention a link </span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Additional resources:</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;"><a href="http://raventools.com/blog/google-alerts-for-link-building-and-social-monitoring/">http://raventools.com/blog/google-alerts-for-link-building-and-social-monitoring/</a></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;"><a href="http://www.searchenginejournal.com/the-ninjas-guide-to-google-alerts/48068/">http://www.searchenginejournal.com/the-ninjas-guide-to-google-alerts/48068/</a></span></span></span></span></span></div>

Monitor for Brand Mentions Without a Link

Monitor for Brand Mentions Without a Link Definition: Sometimes on the web, people will mention you on their website but will not link to ...

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Live Blogging an Event

<div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #676767;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-large;">Live Blogging an Event</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Definition: This technique involves attending an industry event and live blogging the</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">presentations. Live blogging is when you take notes from the presentations and publish them straight away on a blog. This technique can also work well when combined with Twitter because you can get lots of retweets, new followers, as well as tweets of your blog. It is not uncommon to see a nice spike in traffic to your website when you use this technique. </span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Types of links you get: The volume of links you can get from this depends massively on the niche that you operate in. If you operate in a niche where there are lots of bloggers who attend events, you have a good chance of getting lots of links. But if your niche is quite small and does not have that many bloggers, you probably won’t get as many. However, the links you do get should be good quality and exactly the kind that Google want – editorially given. You’re likely to get links from event roundup blogs or even from the organizer of the event itself.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The process: The process isn’t very complicated but takes more offline organization than online because you need to physically get yourself or someone on your team to the event. If they are going anyway, then it isn’t too much of a problem but if the event is paid, it can be hard to get budget sometimes.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Bonus tip: offer to send your team members to the event for training but in return, ask them to live blog notes for you.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Find events in your industry, if you’re not sure if any exist, try searching websites such as </span></span><span style="color: #3a8dc3;"><span style="font-size: x-small;">Meetup </span></span><span style="color: #343434;"><span style="font-size: x-small;">or </span></span><span style="color: #3a8dc3;"><span style="font-size: x-small;">Eventbrite</span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Go to the event or send one of your team. Make sure they have a fully charged laptop, a spare charger and if possible, a wireless internet dongle</span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Choose the speakers to live blog by looking at who is most influential online – these</span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">people tend to have large followings and therefore there is more chance of sending</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">traffic to your blog </span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Before the speaker starts, write a quick bio about them and add a picture if you can find one</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Start to make notes as they talk</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Every few minutes, hit the publish button to update the blog post</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Keep republishing until the talk is over</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Tweet the blog post immediately after and include the event hash tag if there is one.</span></span></span></span></span></div>

Live Blogging an Event

Live Blogging an Event Definition: This technique involves attending an industry event and live blogging the presentations. Live blogging ...

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Link Reclamation

<div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #676767;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-large;">Link Reclamation</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Definition: Finding incoming links to pages on your website which are broken. For example, having a link pointing to a page, which, when it loads, gives a 404 error. It is a little unclear whether these links are totally worthless, there is an argument that they still help the strength of the domain, but I think that it is wasting a least some link equity. Instead of wasting this, you should be trying to funnel all link equity to appropriate pages on your website rather than ones that are broken. There are two main ways you can fix this problem -</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">1) You can put a </span></span><span style="color: #3a8dc3;"><span style="font-size: x-small;">301 redirect </span></span><span style="color: #343434;"><span style="font-size: x-small;">on the broken page which points to your working page. This is easier to do because you are in control of the redirect and can point it wherever you want. The slight downside of this is that a small amount of link equity is lost when you implement a 301 redirect.</span></span></span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">2) You can ask the person who created the link to change it so that it points directly to the correct page. This is a bit harder to do because you are relying on getting in touch with someone else and them taking the time to fix the link. Some good website owners will do this, particularly if they care about their website because they do not want broken links sticking around. The upside of this is that you do not lose any of the link equity which you may if you use the previous method.</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Types of links you get: You are pretty limited here because these are not new links and you do not really control them. You can't really get the anchor text of your choice unless you are really cheeky and ask the website owner to change that as well as fixing the link itself. You can get links to deep pages within your website if you wanted because you can 301 redirect them to wherever you want.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The process: The process for link reclamation is quite straightforward and you can do it using free tools which is handy.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">1. Go to </span></span><span style="color: #3a8dc3;"><span style="font-size: x-small;">Open Site Explorer </span></span><span style="color: #343434;"><span style="font-size: x-small;">and enter your URL</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">2. Click on the Top Pages tab</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">3. Export the results to a CSV</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #4d4d4d;"> <span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;">4. Once in Excel, filter out HTTP statuses of 200 and 301</span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">5. See what is left, you'll probably have a mix of 404, 302 and 500</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">6. Check that these are actually broken by going to the URL and checking the HTTP header</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">7. Either 301 redirect the broken URL to another relevant one on your website where you</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">want link equity, or contact the site linking to you and ask them to change the link so it</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">isn't broken and points to the correct page</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Additional reading:</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Here are some additional resources for learning more about link reclamation:</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">Link Reclamation Best Practices on Search Engine Journal</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">Process for Link Reclamation using Majestic SEO by Dixon Jones</span></span></span></span></span></div>

Link Reclamation

Link Reclamation Definition: Finding incoming links to pages on your website which are broken. For example, having a link pointing to a pa...

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Link Exchanges / Reciprocal Links

<div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #676767;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-large;">Link Exchanges / Reciprocal Links</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Definition: You approach owners of other websites and ask them to link to you. In exchange you will provide a link back to them. This is a very old technique and one that actually used to work very well. That was up until <span style="color: #3a8dc3;">the Jagger update in October 2005, </span>when Google started to actively penalize websites that over did link exchanges.</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">This isn’t to say that websites linking to each other will automatically cause you problems; on the contrary, this is a natural act on the web. Consider how often Search Engine Land and SEOmoz link to each other, they do it all the time, but they don’t get penalized by Google. The types of reciprocal links that Google actively penalized are the ones where no value is added for the user and the reason for linking was clearly just to get a link back. So if you have a page on your website called /links.html, and it is jam packed full of hundreds of links to random websites, all of whom link back to you from a similar type of page on their website, then Google may not like it.</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Types of links you get: If you do run with this technique, you can probably get anchor text driven links but they are probably going to be from pretty low-quality websites who do not have high editorial standards. You are also very unlikely to get much traffic, as the link will be hidden away amongst loads of other links.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The process: I do not recommend link exchanges as a method of getting links to your own website so I’m going to leave out the process here.</span></span></span></div>

Link Exchanges / Reciprocal Links

Link Exchanges / Reciprocal Links Definition: You approach owners of other websites and ask them to link to you. In exchange you will prov...

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Link Bait

<div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #676767;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-large;">Link Bait</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Definition: Link bait involves creating a piece of content which is specifically meant to get links. Traffic and social shares usually come as a natural result of good link bait, but the whole point is to get links. The goal can be to get lots of links, or it could be to get links from specific websites or even a single website.</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Types of links you get: A good piece of link bait can get you lots of links which means great domain diversity. On the whole, they tend to be editorially given which means they are exactly the type of links Google wants to see. If you are targeting specific sites with your link bait, then chances are these will be very high quality too.</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">One thing that you probably will not get from link bait is anchor text links. This is a trade-off that happens naturally when you try to get high quality, editorially given links. High quality websites will link to you how they see fit, which is usually a 100% natural looking link and hence, no anchor text. Chances are the anchor text will be branded rather than a keyword.</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The process: The full link bait process is potentially huge and can involve a lot of time and research. I'm going to simplify the process massively here but I'll provide more resources below where you can read more on this.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">1. Concept research and brainstorm</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">2. Refining ideas and pre-outreach to judge quality of ideas</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">3. Concept sign-off and start of creation</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">4. Target outreach list put together</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">5. Sign-off on final piece of link bait content</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">6. Pre-outreach and exclusives offered if relevant</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">7. Launch of link bait and full outreach with social shares</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #4d4d4d;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;">Additional reading:</span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Here are some additional resources and reading for link bait:</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">Link Bait Guide by Ed Fry</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">Creating Link Bait with Zero Budget by James Agate</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">Link Baiting Guide by Wiep Knol</span></span></span></span></span></div>

Link Bait

Link Bait Definition: Link bait involves creating a piece of content which is specifically meant to get links. Traffic and social shares u...

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Interactive Infographics

<div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #676767;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-large;">Interactive Infographics</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Definition: I won't go into too much detail here because it is pretty much covered above, except that in this case, there is an element of interactivity in the graphic. It can be powered by something like JavaScript, CSS or Jquery and allows users to interact with it.</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Types of links you get: There is a difference to static infographics in that interactive ones are usually pretty hard to embed. So you tend to get very natural links that are placed on other relevant sites who are interested in the angle of the graphic. Depending on the coding technology you use, you may also attract links from very strong coding websites.</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The process: Again, the full process is very long and can take some time, essentially the process is the same as any link bait or infographic except for the coding and development stage.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">1. Define the concept of your interactive infographic</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">2. Find relevant data for this angle</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">3. Do some pre-outreach to gauge interest on the angle</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">4. If good, proceed to coding and build</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">5. Gather target list of websites</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">6. Give exclusives to high level targets</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">7. Publish infographic</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">8. Carry out outreach</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #4d4d4d;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;">Additional reading:</span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Here are some additional resources for link building with interactive infographics:</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">7 Examples of Interactive Infographics by Queness</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">Examples of Interactive Visualisations by SEOgadget</span></span></span></span></span></div>

Interactive Infographics

Interactive Infographics Definition: I won't go into too much detail here because it is pretty much covered above, except that in this...

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Industry Roundups

<div style="text-align: justify;"></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #676767;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-large;">Industry Roundups</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Definition: Here you will become a curator of content rather than a producer. The idea is that each week (or whatever time period makes sense) you gather the very best content produced from your industry and collate it all into a single blog post. You simply need to add a few lines under each link to explain what it is about and why it has been included. You can then contact all authors of the content you’ve curated and let them know. You don’t necessarily have to ask them to link to it, many of them will share the page without being asked and even if they don’t, this is a great way of building relationships with good bloggers.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Types of links you get: At first, you’re more likely to get social shares than links, which isn’t a bad thing. But it will take a bit of time before you start accumulating links to this content. Once you’ve established these as a regular feature on your blog and you’ve built some good relationships, you will be in a position to start getting links back from the people you’ve featured. These links are probably going to be branded and deep links pointing straight to the page where the roundup is hosted.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The process:</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Start collecting good articles from your industry. You can use tools like </span></span><span style="color: #3a8dc3;"><span style="font-size: x-small;">Google Reader</span></span><span style="color: #343434;"><span style="font-size: x-small;">, </span></span><span style="color: #3a8dc3;"><span style="font-size: x-small;">Evernote </span></span><span style="color: #343434;"><span style="font-size: x-small;">or an app such as </span></span><span style="color: #3a8dc3;"><span style="font-size: x-small;">Flipboard </span></span><span style="color: #343434;"><span style="font-size: x-small;">to find good articles and save them </span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Once a week, write a blog post that features the best articles of the week and include a short description of each one</span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Share this post on your social networks</span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Contact the authors of each post and let them know they’ve been featured</span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">Continue this process on a regular basis</span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Additional resources:</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">http://www.seomoz.org/blog/content-curation-guide-for-seo</span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">http://www.boom-online.co.uk/link-building-blog-round-ups/#axzz2H0Ni0Nse</span></span></span></span></span></div>

Industry Roundups

Industry Roundups Definition: Here you will become a curator of content rather than a producer. The idea is that each week (or whatever time...

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Infographics

<div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #676767;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-large;">Infographics</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Definition: Infographics are actually a type of link bait which we have discussed above, so the principles of that section still apply. But with infographics, we are talking about a specific type of content which is usually a single graphic and will visualise some data or facts. The idea being that other websites can also embed the graphic on their own sites and include a link back to the original source on your site.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Types of links you get: When link building with infographics, you can give people the code which allows them to embed it on their own sites. Within this embed code you can define anchor text and target page, so you do have the opportunity to shape the link how you want it.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">However many people will not use the full embed code and will sometimes just link to you using the graphic itself. So you usually end up with branded anchor text on a single page. </span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">There are also lots of mid to low-level infographic focused websites that will link to you if you send them your infographic. I put together a <span style="color: #3a8dc3;">list of infographic sites </span>here that I try to keep up to date.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">If you’re struggling to get design resource for your infographic idea, you can use a service like <span style="color: #3a8dc3;">Infogram </span>that allows you to input data and design your own infographic very quickly. It probably isn’t a good idea to do this all the time, but it can be a good way of proving that a concept works. This can then be shown to your boss or client to convince them to give you budget to hire a designer.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The process: The full process for creating and promoting an infographic is a really big one. So I'll just outline the basic process here and link to some more resources below which you can</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">use for more information.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">1. Define the concept of your infographic</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">2. Find relevant data for this angle</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">3. Do some pre-outreach to gauge interest on the angle</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">4. If good, proceed to design</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">5. Gather target list of websites</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">6. Give exclusives to high level targets</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">7. Publish infographic</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">8. Carry out outreach</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;">9. After a few weeks, use </span></span><span style="color: #3a8dc3;"><span style="font-size: x-small;">Google reverse image search </span></span><span style="color: #343434;"><span style="font-size: x-small;">to find people who have used it but</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">not linked to you</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">10.Follow up and email these people</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Additional reading:</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Here are some additional resources on building links using infographics:</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">6 Steps to Making your Infographic Work by SEOgadget</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">Infographic Clean Up as Infographic Outreach by SEOgadget</span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">How Many Links Should an Infographic Get by Distilled</span></span></span></span></span></div>

Infographics

Infographics Definition: Infographics are actually a type of link bait which we have discussed above, so the principles of that section st...

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Guest Blogging

<div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #676767;"><span style="font-family: Agenda-MediumCondensed, sans-serif;"><span style="font-size: x-large;">Guest Blogging</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="font-family: Verdana,sans-serif;"><span style="color: #343434;"><span style="font-size: x-small;">Definition: Guest blogging is the process of writing a piece of content which is then placed on another website, often with a link back to your own website in the form of a bio box or sometimes from within the content itself.</span></span></span></div><span style="font-family: Verdana,sans-serif;"></span><div style="margin-bottom: 0cm; text-align: justify;"><span style="font-family: Verdana,sans-serif;"><span style="color: #343434;"><span style="font-size: x-small;">The types of links you get: One big advantage of guest blogging is that you can usually link back to your own website with the anchor text (keyword) of your choice. This is because the site owner usually lets you write a short bio which is attached to the end of the content. </span></span></span></div><span style="font-family: Verdana,sans-serif;"></span><div style="margin-bottom: 0cm; text-align: justify;"><span style="font-family: Verdana,sans-serif;"><span style="color: #343434;"><span style="font-size: x-small;">Another benefit of guest blogging is that you can really filter out low quality websites and concentrate solely on high value sites. Yes, these are harder to get and may take time, but guest blogging is one of the easiest ways of getting links from good authority sites. You can also get good domain diversity with guest blogging as well as getting links from the same site over and over if the site owner likes your content. This is good for getting different anchor text and deep links to lots of different pages.</span></span></span></div><span style="font-family: Verdana,sans-serif;"></span><div style="margin-bottom: 0cm; text-align: justify;"><span style="font-family: Verdana,sans-serif;"><span style="color: #343434;"><span style="font-size: x-small;">One big disadvantage of guest blogging that you should be aware of is that it is quite hard to scale while keeping the quality high. A <span style="color: #3a8dc3;">couple </span>of <span style="color: #3a8dc3;">videos </span>by Matt Cutts toward the end of 2012 pointed out that guest blogging was a legitimate tactic, but strongly implied that the quality mattered a lot in how much those links would help.</span></span></span></div><span style="font-family: Verdana,sans-serif;"></span><div style="margin-bottom: 0cm; text-align: justify;"><span style="font-family: Verdana,sans-serif;"><span style="color: #343434;"><span style="font-size: x-small;">The process: The guest blogging process is a relatively simple one but it can take some time from start to finish. This is because you need to prospect link targets, filter them, contact them, produce content and wait for it to be published. Here is a simplified process for guest blogging:</span></span></span></div><span style="font-family: Verdana,sans-serif;"></span><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana,sans-serif;"><span style="color: #343434;"><span style="font-size: x-small;">1. Use Google to find websites that are likely to accept guest posts</span></span></span></div><span style="font-family: Verdana,sans-serif;"></span><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana,sans-serif;"><span style="color: #343434;"><span style="font-size: x-small;">2. Gather contact details and link metrics for the websites you find</span></span></span></div><span style="font-family: Verdana,sans-serif;"></span><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana,sans-serif;"><span style="color: #343434;"><span style="font-size: x-small;">3. Prioritise your list by the best link metrics and write outreach emails</span></span></span></div><span style="font-family: Verdana,sans-serif;"></span><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana,sans-serif;"><span style="color: #343434;"><span style="font-size: x-small;">4. Send outreach emails and keep track of who you have contacted</span></span></span></div><span style="font-family: Verdana,sans-serif;"></span><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana,sans-serif;"><span style="color: #343434;"><span style="font-size: x-small;">5. When you get a reply, start to write the content they want</span></span></span></div><span style="font-family: Verdana,sans-serif;"></span><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana,sans-serif;"><span style="color: #343434;"><span style="font-size: x-small;">6. Send the content over with your links inserted</span></span></span></div><span style="font-family: Verdana,sans-serif;"></span><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana,sans-serif;"><span style="color: #343434;"><span style="font-size: x-small;">7. Tweet and share the page where your guest blog is live</span></span></span></div><span style="font-family: Verdana,sans-serif;"></span><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana,sans-serif;"><span style="color: #343434;"><span style="font-size: x-small;">Additional reading:</span></span></span></div><span style="font-family: Verdana,sans-serif;"></span><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana,sans-serif;"><span style="color: #343434;"><span style="font-size: x-small;">Here are some additional resources if you want to learn more about guest blogging:</span></span></span></div><span style="font-family: Verdana,sans-serif;"></span><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana,sans-serif;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">Ultimate Guide to Guest Blogging by Viper Chill</span></span></span></span></span></div><span style="font-family: Verdana,sans-serif;"></span><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana,sans-serif;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">Guest Blogging board by Ann Smarty</span></span></span></span></span></div><span style="font-family: Verdana,sans-serif;"></span><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana,sans-serif;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">Guest Blogging Strategies WBF by Rand Fishkin</span></span></span></span></span></div><span style="font-family: Verdana,sans-serif;"></span><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana,sans-serif;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">Guest Blogging as a Future-Proof Strategy by James Agate</span></span></span></span></span></div><span style="font-family: Verdana,sans-serif;"></span><div align="LEFT" style="margin-bottom: 0cm;"><span style="font-family: Verdana,sans-serif;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-size: x-small;">Building a Content Fulfilment Machine for Guest Blogging by James Agate</span></span></span></span></span></div>

Guest Blogging

Guest Blogging Definition: Guest blogging is the process of writing a piece of content which is then placed on another website, often with...

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Giving Discounts / Free Products Away

<div style="text-align: justify;"></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #676767;"><span style="font-family: Agenda-MediumCondensed, sans-serif;"><span style="font-size: x-large;">Giving Discounts / Free Products Away</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">Definition: This technique involves contacting relevant bloggers within your industry and offering them free products to review and / or discounts on your products for a review. This technique can be a little bit gray-hat because it may be interpreted as paying for links. Google has been known to not take kindly to this type of link building so you should be very careful with its application and be aware of the risks. Google has gone as far as listing it in their <span style="color: #3a8dc3;">Webmaster guidelines </span>as a tactic they don’t like.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">However, this technique can work very well if you have low-cost products that you don’t mind giving away or can give discounts on. You can also get quite creative with the way you use this technique so that you’re not explicitly giving products away for links.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">Types of links you get: Given that you are offering free products to bloggers, you can be quite strict with them about the way they link to you. For instance, you could probably ask them to use the exact anchor text of your choice and link to the page of your choice. But, as mentioned, this can be a risky technique and pushing the anchor text too far can send signals to Google that this link isn’t as natural as they’d like. So you should use some caution here.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">The quality of link can be mixed here because some of the larger, more influential blogs may have policies in place that means they can’t be seen to endorse certain products and if they do, they must clearly explain that this is a commercial piece of content. Things can also get a little messy here because of laws in different countries when it comes to online advertising.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">The process: If you’re confident in pursuing this technique and have product to give away,</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">here is the process you can use –</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">Find out internally how much product you can give away and how many links you are</span></span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">expected to get in return. E.g. for every $100 of product, you need to get two links</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">Find relevant bloggers within your industry who look like they are independent and not</span></span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">part of a larger company – this makes it more likely that they control editorial policies</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">and can accept products to review</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">Categorise them by the type of product you’re prepared to offer them and start</span></span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">contacting them</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">Ideally you want them to review new products that are just coming onto the market, this</span></span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">gives you additional benefit of marketing your new product</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">Contact them and offer them the chance to review your product for free, perhaps even</span></span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">offer them an additional product to give away to their readers</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">If interested, send them the product</span></span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">Give them some time to use the product, then follow up to get them to write a review on</span></span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">the blog</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">You could ask them to include certain things in their review, such as images and to</span></span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">review certain features. This helps make sure the review is in-depth and not just a few</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">lines of text</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">Additional resources:</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">http://www.seomoz.org/blog/99-ways-to-build-links-by-giving-stuff-away-and-improveyour-</span></span></span></span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #3a8dc3;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">brand-too-14029</span></span></span></div>

Giving Discounts / Free Products Away

Giving Discounts / Free Products Away Definition: This technique involves contacting relevant bloggers within your industry and offering the...

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Getting Links from Your Copied Images

<div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #676767;"><span style="font-family: Agenda-MediumCondensed, sans-serif;"><span style="font-size: x-large;">Getting Links from Your Copied Images</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">Definition: If someone takes an image that you own and uses it on their own website without giving you credit for it, you can contact them and ask them to link to you because it is your image. This can work very well because it’s a totally legitimate thing to ask and many people will comply without thinking about it because the other option is for them is to remove the image. There are a few methods for doing this and you can even actively add high quality images to your website in the hope that people will use them.</span></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">Types of links you get: This method isn’t massively scalable because it involves manual work to find the images that have been copied and you need to send a customised email. You will probably get branded anchor text pointing to your homepage and the websites will probably be good quality. You can also make sure that you only contact high quality websites and not lose time contacting ones where the link may not add much value for you.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">The process:</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">Get the URL of your image by right clicking on it and selecting “copy image URL” or</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">similar</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">Go to Google images and click on the camera icon</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">Paste in the URL that you just copied and click search</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">Scroll down to see pages that have used this image</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">Click through and verify it is your image</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">If there is no link in place, contact the website owner and ask them for a credit link</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">below the image</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">Additional resources:</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">http://www.paddymoogan.com/2012/04/10/infographic-link-building-reverse-imagesearch/</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="color: #3a8dc3;">★ </span><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #3a8dc3;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">http://kaiserthesage.com/images-link-building/</span></span></span></span></span></span></div>

Getting Links from Your Copied Images

Getting Links from Your Copied Images Definition: If someone takes an image that you own and uses it on their own website without giving y...

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