Wordpress Plugin DevelopmentDefinition: This technique involves developing a new Wordpress plugin. You can get links directly from blogs that use your plugin but this doesn’t happen by default, the user of the plugin has to opt-in to giving you the… Read more »
Running a CompetitionDefinition: This technique involves running a competition that aims to get people to link to you as part of their entry. If you didn’t want to go this far, you could just run a standard competition and try to get other websites… Read more »
Reviving Old, Successful ContentDefinition: This technique involves finding content that may be a few years old but was very successful at the time, then taking the idea and doing an updated version. The advantage of this is that you already have a… Read more »
Profile Pages for PeopleDefinition: If you have senior figures within your company who speak at conferences, are interviewed or are often quoted online, then you should make a profile page for them on your website. This can be a good way of getting… Read more »
Press ReleasesDefinition: The production of content which is meant to be newsworthy (quite often, it's not!) which then gets syndicated across hundreds of news websites around the world. There is usually a link back to the source or a URL reference… Read more »
Pay a Leading Industry Blogger to Write for YouDefinition: With this technique, you approach an influential blogger in your industry and ask him if he’d like to be paid to blog for you. The idea is that he is bringing his expertise, insight, and so… Read more »
Monitor for Social Shares of Your ContentDefinition: If you create a piece of content and encourage social shares of it, you can monitor for these shares and see if the person sharing has a website. If they do, then you can reach out to them and se… Read more »
Monitor for Brand Mentions Without a LinkDefinition: Sometimes on the web, people will mention you on their website but will not link to you. Whilst Google is able to see this and may count it as a citation, it is not as powerful as a link and, obv… Read more »
Live Blogging an EventDefinition: This technique involves attending an industry event and live blogging thepresentations. Live blogging is when you take notes from the presentations and publish them straight away on a blog. This technique can also … Read more »
Link ReclamationDefinition: Finding incoming links to pages on your website which are broken. For example, having a link pointing to a page, which, when it loads, gives a 404 error. It is a little unclear whether these links are totally worthless, … Read more »
Link Exchanges / Reciprocal LinksDefinition: You approach owners of other websites and ask them to link to you. In exchange you will provide a link back to them. This is a very old technique and one that actually used to work very well. That was up… Read more »
Link BaitDefinition: Link bait involves creating a piece of content which is specifically meant to get links. Traffic and social shares usually come as a natural result of good link bait, but the whole point is to get links. The goal can be to get … Read more »
Interactive InfographicsDefinition: I won't go into too much detail here because it is pretty much covered above, except that in this case, there is an element of interactivity in the graphic. It can be powered by something like JavaScript, CSS or … Read more »
Industry RoundupsDefinition: Here you will become a curator of content rather than a producer. The idea is that each week (or whatever time period makes sense) you gather the very best content produced from your industry and collate it all into a sin… Read more »
InfographicsDefinition: Infographics are actually a type of link bait which we have discussed above, so the principles of that section still apply. But with infographics, we are talking about a specific type of content which is usually a single gra… Read more »
Guest BloggingDefinition: Guest blogging is the process of writing a piece of content which is then placed on another website, often with a link back to your own website in the form of a bio box or sometimes from within the content itself.The types… Read more »
Giving Discounts / Free Products AwayDefinition: This technique involves contacting relevant bloggers within your industry and offering them free products to review and / or discounts on your products for a review. This technique can be a little bit … Read more »
Getting Links from Your Copied ImagesDefinition: If someone takes an image that you own and uses it on their own website without giving you credit for it, you can contact them and ask them to link to you because it is your image. This can work very… Read more »
