Run a Conference / Meet up
Definition: While requiring a bit more organisation and investment, this technique can not only get you links but help establish a community that likes you. The idea is that you run a small, local meet up and invite one or two speakers along to cover topics that your audience is interested in.
Types of links you get: If you encourage live blogging, you’re likely to get links from any live blogs that get published. If you share a Twitter hash tag for the event, you’re also likely to get social shares. You may also get good links from people who write in the days following the event and summarise the speakers. These are probably going to be good quality links and ones that you’re competitors are unlikely to get.
The process:
★ Go to meetup.com and search for any existing events in your area
★ If some exist, go along and get a feel for how they work and what coverage the
organisers get from the event
★ Start speaking to bloggers and influential people in your industry (who are based locally) and see if they’d be interested in attending the meet up and / or speaking
★ Once you’ve got sufficient interest, book a small venue and get a page setup on
meetup.com
★ Try to get a bar sponsor if you can – free drinks is a great way to get people to attend
★ At the event itself, try to get business cards from all attendees and encourage live
blogging and summary blog posts – say you’ll link to them from your own website if they let you know
Additional resources:
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