Infographics

Infographics

Definition: Infographics are actually a type of link bait which we have discussed above, so the principles of that section still apply. But with infographics, we are talking about a specific type of content which is usually a single graphic and will visualise some data or facts. The idea being that other websites can also embed the graphic on their own sites and include a link back to the original source on your site.

Types of links you get: When link building with infographics, you can give people the code which allows them to embed it on their own sites. Within this embed code you can define anchor text and target page, so you do have the opportunity to shape the link how you want it.

However many people will not use the full embed code and will sometimes just link to you using the graphic itself. So you usually end up with branded anchor text on a single page.

There are also lots of mid to low-level infographic focused websites that will link to you if you send them your infographic. I put together a list of infographic sites here that I try to keep up to date.

If you’re struggling to get design resource for your infographic idea, you can use a service like Infogram that allows you to input data and design your own infographic very quickly. It probably isn’t a good idea to do this all the time, but it can be a good way of proving that a concept works. This can then be shown to your boss or client to convince them to give you budget to hire a designer.

The process: The full process for creating and promoting an infographic is a really big one. So I'll just outline the basic process here and link to some more resources below which you can

use for more information.

1. Define the concept of your infographic

2. Find relevant data for this angle

3. Do some pre-outreach to gauge interest on the angle

4. If good, proceed to design

5. Gather target list of websites

6. Give exclusives to high level targets

7. Publish infographic

8. Carry out outreach

9. After a few weeks, use Google reverse image search to find people who have used it but

not linked to you

10.Follow up and email these people

Additional reading:

Here are some additional resources on building links using infographics:

★ 6 Steps to Making your Infographic Work by SEOgadget

★ Infographic Clean Up as Infographic Outreach by SEOgadget

★ How Many Links Should an Infographic Get by Distilled