Reviving Old, Successful Content
Definition: This technique involves finding content that may be a few years old but was very successful at the time, then taking the idea and doing an updated version. The advantage of this is that you already have a bit of assurance that the content was good because you can check how many links it received and how many mentions it got.
Types of links you get: This technique can probably get you some good editorial links because it is content based. This means you’ll probably also not be able to get the anchor text of your choice. The links will also probably be pointing at an internal page on your website where the content is hosted.
The process:
★ Search Google for themes related to your website plus an additional word such as
“guide” or “definitive” or “whitepaper”
★ Filter search results by date range and select a few years ago
★ Sort through the results and find interesting pieces of content (or images)
★ As you do this, have the SEOmoz toolbar installed so that you can check how many links the page received – if it has got links, save these for later
★ Once you’ve found a piece of content, run a few more searches to see if anyone else has produced similar content recently
★ Assuming no one else has, start working on updating the content idea with modern data and design
★ Once complete, outreach as normal but you can also contact people who linked to the original and tell them about your updated version
Additional resources:
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