Pay a Leading Industry Blogger to Write for You
Definition: With this technique, you approach an influential blogger in your industry and ask him if he’d like to be paid to blog for you. The idea is that he is bringing his expertise, insight, and social following towards your blog, and this can get you links and social shares. This works well if the blogger has a large social following and has genuine insights on your industry.
Types of links you get: Here you are likely to get natural pickup on the content because of the influence the blogger already has. You shouldn’t need to ask for every single link that you get, at least a few should happen naturally. Because of this, you’re likely to get very natural, noncommercial anchor text and the links will be directly to the blog post itself, rather than to your homepage.
The process:
★ Identify influencers in your niche who write often
★ Monitor their writing and see who gets the most links and social shares
★ Start to build relationships with the bloggers who seem most influential
★ After some time, invite them to blog for you and offer to pay them a fee for their time
★ If they accept, make sure you ask them to send the content out on their social networks
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