Monitor for Brand Mentions Without a Link
Definition: Sometimes on the web, people will mention you on their website but will not link to you. Whilst Google is able to see this and may count it as a citation, it is not as powerful as a link and, obviously, you are not very likely to get traffic from this. It is possible to monitor for mentions of your brand and website, check to see if there is a link and if there isn’t, you can contact them and ask for it to be made a link. The advantage here is that they have already mentioned you; so if you contact them soon after they have published, they are likely to respond positively.
Types of links you get: This is another method that can be quite hard to scale because there is a lot of manual work to find the mentions and send the email. So you are not likely to get a huge volume of links with this method; however, the response rate can be quite good. You’re most likely to get branded anchor text pointing at the homepage of your website.
The process:
★ Setup Google Alerts for your brand name and URL
★ When you get emails from Google Alerts, click on the links and quickly check for a link to you
★ If one doesn’t exist, contact the website owner and ask if they’d mind making the
mention a link
Additional resources:
Post a Comment