Buying Established Blogs / Websites

Buying Established Blogs / Websites

Definition: There are two slight variations to this technique. The first one is to buy an established domain that has lots of good links pointing at it, then you move all the content to your own website and 301 redirect all the pages. Effectively, you are consolidating the website with your own and passing link equity to your website. The second variation is to buy a domain, keep it as it is, but just add links to your own domains. This will funnel some of the good link equity to your own website and you’re in full control of the link.

Types of links you get: With the first method, all the links that you get will be going via a 301 redirect which we know loses some of the link equity. We don’t know exactly how much is lost, but it is believed to be a relatively small amount. So you will get some link equity to deep pages on your site, but you may also get irrelevant anchor text if people have linked to the previous website using their brand name.

With the second method, you have 100% control over the link including the anchor text and the page it points to. If you are smart and strategic about this, it can give some of your key pages a nice bit of link equity and anchor text. You should be careful not to overdo it, though. The process: There are multiple ways you can buy a domain so outlining a process here may not be very useful. You can contact a website owner directly to negotiate a sale, you can hire a domain broker to find possible acquisitions for you, or you can go to a domain marketplace like Flippa.