Industry Roundups
Definition: Here you will become a curator of content rather than a producer. The idea is that each week (or whatever time period makes sense) you gather the very best content produced from your industry and collate it all into a single blog post. You simply need to add a few lines under each link to explain what it is about and why it has been included. You can then contact all authors of the content you’ve curated and let them know. You don’t necessarily have to ask them to link to it, many of them will share the page without being asked and even if they don’t, this is a great way of building relationships with good bloggers.
Types of links you get: At first, you’re more likely to get social shares than links, which isn’t a bad thing. But it will take a bit of time before you start accumulating links to this content. Once you’ve established these as a regular feature on your blog and you’ve built some good relationships, you will be in a position to start getting links back from the people you’ve featured. These links are probably going to be branded and deep links pointing straight to the page where the roundup is hosted.
The process:
★ Start collecting good articles from your industry. You can use tools like Google Reader, Evernote or an app such as Flipboard to find good articles and save them
★ Once a week, write a blog post that features the best articles of the week and include a short description of each one
★ Share this post on your social networks
★ Contact the authors of each post and let them know they’ve been featured
★ Continue this process on a regular basis
Additional resources:
★ http://www.seomoz.org/blog/content-curation-guide-for-seo
★ http://www.boom-online.co.uk/link-building-blog-round-ups/#axzz2H0Ni0Nse
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