What Is Search Engine Optimization

<h3 align="JUSTIFY" class="western"><span style="font-family: "verdana" , sans-serif;">What Is Search Engine Optimization </span></h3><div align="JUSTIFY" style="margin-bottom: 0cm;"></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;">Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;">If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;">Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your <a href="http://www.stylopk.net/category/online-marketing/" target="_blank">search engineranking and website traffic</a>. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div>

What Is Search Engine Optimization

What Is Search Engine Optimization Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related...

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Use Keywords In Page Titles

<h3 align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><b>Use Keywords In Page Titles</b></span></h3><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that </span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><i>each page</i></span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing. </span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.</span></span></div>

Use Keywords In Page Titles

Use Keywords In Page Titles It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it...

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Tools to Monitor your Website

<h3 align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;"><b>Tools to Monitor your Website</b></span></h3><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Arial, sans-serif;">You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening. </span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Arial, sans-serif;">1. A tool which you can use to test your own website links or other websites for broken links:</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: blue;"><span style="font-family: Arial, sans-serif;">http://home.snafu.de/tilman/xenulink.html</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Arial, sans-serif;">2. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site:</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: blue;"><span style="font-family: Arial, sans-serif;">http://www.digitalpoint.com/tools/backlinks/</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Arial, sans-serif;">3.</span></span><span style="color: black;"><span style="font-family: Arial, sans-serif;"><i><b></b></i></span></span><span style="color: black;"><span style="font-family: Arial, sans-serif;">It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website:</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: blue;"><span style="font-family: Arial, sans-serif;">http://www.digitalpoint.com/tools/website-country/</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Arial, sans-serif;">4. In order to track the location of the visitor or a customer to your website:</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: blue;"><span style="font-family: Arial, sans-serif;">http://www.digitalpoint.com/tools/geovisitors/</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Arial, sans-serif;">5. In order to check the Yahoo! web ranking of your’s or your competitor’s website use :</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: blue;"><span style="font-family: Arial, sans-serif;">http://www.digitalpoint.com/tools/webrank/</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Arial, sans-serif;">6. Here is a link to check the web ranking of a website using a Mac or Apple computer:</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: blue;"><span style="font-family: Arial, sans-serif;">http://www.digitalpoint.com/tools/pagerank-mac/</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Arial, sans-serif;">7. You need a Google AdSense account for using this</span></span><span style="color: black;"><span style="font-family: Arial, sans-serif;"><i><b>.</b></i></span></span><span style="color: black;"><span style="font-family: Arial, sans-serif;">This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertising</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: blue;"><span style="font-family: Arial, sans-serif;">http://www.digitalpoint.com/tools/adsense-charts/</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Arial, sans-serif;">8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects certain website names or keywords:</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: blue;"><span style="font-family: Arial, sans-serif;">http://www.digitalpoint.com/tools/adsense-sandbox/</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Arial, sans-serif;">9. This link will take you to a cooperative advertising network where you can join to display and</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Arial, sans-serif;">share your ads with other website owners:</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: blue;"><span style="font-family: Arial, sans-serif;">http://www.digitalpoint.com/tools/ad-network/</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Arial, sans-serif;">10. You can add the Search Functionality on your website which uses Google. This works only if your site is listed in the Google Index.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"></span><span style="color: blue;"><span style="font-family: Arial, sans-serif;">http://www.digitalpoint.com/tools/search/</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Arial, sans-serif;">11. Here are some links to free website counters which you can use on your website to track your traffic and hits:</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: blue;"><span style="font-family: Arial, sans-serif;">http://www.digitalpoint.com/tools/counter/</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: blue;"><span style="font-family: Arial, sans-serif;">http://www.amazingcounters.com/?ref=gad033</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: blue;"><span style="font-family: Arial, sans-serif;">http://www.cyber-counter.com/signup.php</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: blue;"><span style="font-family: Arial, sans-serif;">http://www.statcounter.com/free_hit_counter.html</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: blue;"><span style="font-family: Arial, sans-serif;">http://www.free-counters.net/</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div>

Tools to Monitor your Website

Tools to Monitor your Website You can’t just put your website on the net with right keywords and all the right touches and expect your tra...

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Important Tips to Increase Ranking and Website Traffic

<h3 align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><b>Tips to Increase Ranking and Website Traffic</b></span></h3><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"> </div><ul><li><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Create a site with valuable content, products or services.</span></span></div></li><li><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.</span></span></div></li><li><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Research and use the right keywords/phrases to attract your target customers.</span></span></div></li><li><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.</span></span></div></li><li><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.</span></span></div></li><li><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.</span></span></div></li><li><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.</span></span></div></li><li><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc. </span></span> </div></li><li><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.</span></span></div></li><li><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.</span></span></div></li><li><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.</span></span></div></li><li><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.</span></span></div></li><li><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.</span></span></div></li><li><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.</span></span></div></li></ul>

Important Tips to Increase Ranking and Website Traffic

Tips to Increase Ranking and Website Traffic It is worth cataloguing the basic principles to be enforced to increase website traffic and s...

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Tips to Get Repeat Web Traffic

<h3 align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><b>Tips to Get Repeat Web Traffic </b></span></h3><div align="JUSTIFY"><br /></div><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.</span></span><br /> <div align="JUSTIFY"><br /></div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">2. Offer additional value on your website. </span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><i>For affiliates and partners </i></span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.</span></span></div><div align="JUSTIFY"><br /></div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">3</span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><i>. </i></span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.</span></span></div><div align="JUSTIFY"><br /></div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.</span></span></div><div align="JUSTIFY"><br /></div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.</span></span></div><div align="JUSTIFY"><br /></div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.</span></span></div><div align="JUSTIFY"> </div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.</span></span></div><div align="JUSTIFY"><br /></div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site. </span></span></div><div align="JUSTIFY"><br /></div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.</span></span></div><div align="JUSTIFY"><br /></div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.</span></span></div>

Tips to Get Repeat Web Traffic

Tips to Get Repeat Web Traffic 1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can ...

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The Importance of Search Engines

<h3 align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><b>The Importance of Search Engines</b></span></h3><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">It is the Keywords that play an important role than any expensive online or offline advertising of your website.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:</span></span></div><ul><li><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The first option is they find their site through a search engine.</span></span></div></li><li><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.</span></span></div></li><li><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Occasionally, they find a site by hearing about it from a friend or reading in an article. </span></span> </div></li></ul><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Thus it’s obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the </span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><i>location and frequency of keywords on a web page</i></span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.</span></span></div>

The Importance of Search Engines

The Importance of Search Engines It is the search engines that finally bring your website to the notice of the prospective customers. When...

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The Importance of Referrer Logs

<h3 align="JUSTIFY" style="margin-bottom: 0cm;"><b><span style="font-weight: normal;"><span style="font-family: Verdana, sans-serif;">The Importance of Referrer Logs</span></span></b></h3><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Referrer logging is used to allow web servers and websites to identify where people are visiting them either for promotional or security purposes. You can find out which search engine they used to find your site and whether your customer has come from a ‘linked site’. It is basically the URL of the previous webpage from which your link was followed. </span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">By default, most hosting accounts don’t include referrer logs but may be subscribedd for an extra monthly fee. </span></span><span style="color: black;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">If your web host does not provide a graphic report of your log files, you can still view the referrer logs for your website by logging into the host server using free or low-cost FTP software, like these:</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">FTP Explorer: http://www.ftpx.com/</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">LogMeIn: http://secure.logmein.com/dmcq/103/support.asp</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">SmartFTP: http://www.smartftp.com/</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">FTP Voyager: http://www.ftpvoyager.com/</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The log file is available on your web server which can be download into your computer later. You can use a log analysis tool, like those mentioned below, to create a graphic report from your log files so that the files are easier to understand.</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Abacre Advanced Log Analyzer http://www.abacre.com/ala/</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Referrer Soft http://www.softplatz.com/software/referrer/</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Log Analyzer http://www.loganalyzer.net</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">You can view the files using Word, Word Perfect, txt or WordPad files even if you don’t have the right tool. This information is very crucial to your business and marketing plans and is not advisable to neglect it.</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">In addition to identifying the search engine or linked site from where your visitor arrived, referrer logs can also tell you what keywords or keyword phrases your client used for searching.</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">As referrer information can sometimes violate privacy, some browsers allow the user to disable the sending of referrer information. Proxy and Firewall software can also filter out referrer information, to avoid leaking the location of private websites. This can result in other problems, as some servers block parts of their site to browsers that don't send the right referrer information, in an attempt to prevent </span></span></span><span style="color: black;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><i>deep linking</i></span></span></span><span style="color: black;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">or unauthorized use of bandwidth. Some proxy software gives the top-level address of the target site itself as the referrer, which prevents these problems and still not divulging the user's last visited site.</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Since the referrer can easily be spoofed or faked, however, it is of limited use in this regard except on a casual basis.</span></span></div>

The Importance of Referrer Logs

The Importance of Referrer Logs Referrer logging is used to allow web servers and websites to identify where people are visiting them either...

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Submitting Your Website to Search Engines

<h3 align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: "verdana" , sans-serif;"><b>Submitting Your Website to Search Engines</b></span></h3><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;">If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;">Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.</span></span><br /><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;"></span></span><br /><h2 class="post-box-title" style="background-color: white; border: 0px none; box-sizing: border-box; color: #333333; font-family: "Droid Sans", Arial, Verdana, sans-serif; font-size: 20px; font-weight: normal; line-height: 26px; list-style: none; margin: 0px; outline: none; padding: 0px; text-align: start;"><br /></h2><h2 class="post-box-title" style="background-color: white; border: 0px none; box-sizing: border-box; font-family: "Droid Sans", Arial, Verdana, sans-serif; font-size: 20px; font-weight: normal; line-height: 26px; list-style: none; margin: 0px; outline: none; padding: 0px; text-align: center;"><a href="http://www.stylopk.net/dominate-fashion-industry-effective-strategies/" style="border: 0px none; box-sizing: border-box; list-style: none; margin: 0px; outline: none; padding: 0px; text-decoration: none; transition: all 0.2s ease-in-out;"><span style="color: red;">How to dominate in fashion industry with effective strategies?</span></a></h2></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;">Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content. Don’t submit websites that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business. </span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;">Mere submission to search engine companies does not guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before they take up your site for review by human editors. One important factor to remember while submitting site is to include a site map of your website which makes the crawling easy for the web robots. Search engines like ‘http://www.google.com’ hardly considers submissions without sitemaps.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;">There are many online companies that accept search engine submission services. You can choose to do it yourself with a software package and service like this one:</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: blue;"><u><a href="http://www.webposition.com/order/trial.asp?WT.mc_id=google%3A%7Bifsearch%3Asearch%7D%7Bifcontent%3Acontent%7D%3A%7Bcreative%7D%3Atrial%3A%7Bkeyword%7D&WT.srch=1"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;">http://www.webposition.com/order/trial.asp?WT.mc_id=google%3A%7Bifsearch%3Asearch%7D%7Bifcontent%3Acontent%7D%3A%7Bcreative%7D%3Atrial%3A%7Bkeyword%7D&WT.srch=1</span></span></a></u></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;">Or if you want professional help try the following sites:</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: blue;"><u><a href="http://www.addpro.com/professional_submission"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;">http://www.addpro.com/professional_submission</span></span></a></u></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: blue;"><u><a href="http://www.submitawebsite.com/aboutus.html"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;">http://www.submitawebsite.com/aboutus.html</span></span></a></u></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;">Don’t use the automatic submission services.</span></span></span></div><div style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;">Here is a list of the most popular Search Engines and directory companies:</span></span></span></div><div style="margin-bottom: 0cm;"><br /></div><div style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;"><b>Search Engines</b></span></span></span></div><div style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;"><i>Go.com/InfoSeek AltaVista</i></span></span></span></div><div style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;"><i>Google, HotBot</i></span></span></span></div><div style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;"><i>Excite/Webcrawler</i></span></span></span></div><h1 class="western"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;">Directories</span></span></h1><div style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;"><i>AOL Search Inktomi</i></span></span></span></div><div style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;"><i>Lycos Open Directory</i></span></span></span></div><div style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;"><i>MSN, Yahoo!</i></span></span></span></div><div style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;"><i>LookSmart Snap</i></span></span></span></div><div style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;">Apart from the above there are thousands of search engines and directory companies, where you can submit your website to as many companies as possible. The following links gives info on other search engines and directories:</span></span></span></div><div style="margin-bottom: 0cm;"><br /></div><div style="margin-bottom: 0cm;"><span style="color: blue;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;">http://websearch.about.com/library/searchengine/blsearchenginesatoz.htm</span></span></span></div><div style="margin-bottom: 0cm;"><br /></div><div style="margin-bottom: 0cm;"><span style="color: blue;"><span style="font-family: "verdana" , sans-serif;"><span style="font-size: x-small;">http://websearch.about.com/library/tableofcontents/blsearchenginetableofcontents.htm</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div>

Submitting Your Website to Search Engines

Submitting Your Website to Search Engines If you have a web-based business or if a significant portion of your business is done on the web t...

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Some Important Keyword Research Tools

<h3 align="JUSTIFY" class="western"><span style="font-size: large;"><span style="font-weight: normal;"><span style="font-family: Verdana, sans-serif;">Some Important Keyword Research Tools </span></span></span></h3><div align="JUSTIFY"><br /></div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">One need to choose those keywords that are frequently searched for and which is in high demand, but not being already used by many other websites and competitors, and thus has low competition. There are a number of keyword research tools that can help you find them.</span></span></div><div align="JUSTIFY"><br /></div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Apart from the Wordtracker which was already discussed in an other article, we have some more equally important research tools like the Overture, Google AdWords Keyword and Guidebeam. </span></span></div><div align="JUSTIFY"><br /></div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Overture's </span></span><span style="color: blue;"><u><a href="http://inventory.overture.com/d/searchinventory/suggestion/"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">http://inventory.overture.com/d/searchinventory/suggestion/</span></span></a></u></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"> keyword suggestion tool is free and much quicker to use than Wordtracker. It works more like the Wordtracker but doesn't tell you how many websites are targeting each keyword phrase. For example if you type ‘Computer’, the Overture search suggestion tool will tell you that during the last month the word ‘Computer’ was searched, say for example 459550 times at Overture.Com. Similarly 'computer game' was searched 302210 times. Also, given one word it will tell you all relevant combinations of that word, which are based on actual searches done by people. If the word you keyed in is not a common search term then you will not get any results. It means that very few people have actually searched for that word during the last month.</span></span></div><div align="JUSTIFY"><br /></div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Even Google Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Features of this tool include,</span></span></div><ul><li><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Sorting the results of your desired keyword search by popularity, past performance history within the AdWords system, cost, and predicted ad position. </span></span> </div></li><li><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Easy keyword manipulation where you can select a few keywords here and there or add them all at once. </span></span> </div></li><li><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Searches for keywords present even in any webpage URL specified by your search. It can also expand your keyword search even further to include those pages that are linked to or from the original URL page.</span></span></div></li><li><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">More keyword results are generated based on regularly updated usage statistics database. This helps you to get new keywords or phrases.</span></span></div></li></ul><div align="JUSTIFY"><br /></div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Guidebeam </span></span><span style="color: blue;"><u><a href="http://www.guidebeam.com/"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">http://www.guidebeam.com/</span></span></a></u></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"> is an interesting resource. Type in a phrase and it will suggest a large number of related searches. The numbers generated against each phrase are Guidebeam's estimation of how relevant that phrase is.</span></span></div><div align="JUSTIFY"><br /></div><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">These softwares are useful for researching how people search the web and then optimizing your own web pages so that more people find your web site.</span></span><br />

Some Important Keyword Research Tools

Some Important Keyword Research Tools One need to choose those keywords that are frequently searched for and which is in high demand, but ...

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Must Have Features Your Web Site

<h1 class="western">Must Have Features Your Web Site </h1><div align="JUSTIFY" style="margin-bottom: 0cm;"></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><b>Just don’t focus on the home page, keywords and titles</b></span></span></span><span style="color: black;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><i><b>.</b></i></span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details. </span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><b>Understanding Your Target Customer</b></span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.</span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><b>Does your website give enough contact information? </b></span></span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. </span></span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.</span></span></div>

Must Have Features Your Web Site

Must Have Features Your Web Site Just don’t focus on the home page, keywords and titles . The first step to sales when customers visit you...

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How Do Search Engines Work - Web Crawlers

<div style="text-align: justify;"></div><div style="margin-bottom: 0cm; text-align: justify;"> <span style="font-family: Verdana, sans-serif;"><b>How Do Search Engines Work - Web Crawlers</b></span></div><div style="margin-bottom: 0cm; text-align: justify;"><br /></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search. </span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><br /></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">There are basically two types of search engines. The first is by robots called crawlers or spiders. </span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><br /></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><i>Search Engines </i></span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!</span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><br /></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.</span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><br /></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.</span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><br /></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><i>Example: Excite, Lycos, AltaVista and Google.</i></span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><br /></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices. </span></span></div><div style="margin-bottom: 0cm; text-align: justify;"><br /></div><div style="margin-bottom: 0cm; text-align: justify;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword</span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><i>stuffing</i></span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">or </span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><i>spamdexing.</i></span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.</span></span></div>

How Do Search Engines Work - Web Crawlers

How Do Search Engines Work - Web Crawlers It is the search engines that finally bring your website to the notice of the prospective custome...

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