Use Keywords In Page Titles

<h3 align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><b>Use Keywords In Page Titles</b></span></h3><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that </span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"><i>each page</i></span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.</span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing. </span></span></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><br /></div><div align="JUSTIFY" style="margin-bottom: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.</span></span></div>

Use Keywords In Page Titles

Use Keywords In Page Titles It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it...

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Some Important Keyword Research Tools

<h3 align="JUSTIFY" class="western"><span style="font-size: large;"><span style="font-weight: normal;"><span style="font-family: Verdana, sans-serif;">Some Important Keyword Research Tools </span></span></span></h3><div align="JUSTIFY"><br /></div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">One need to choose those keywords that are frequently searched for and which is in high demand, but not being already used by many other websites and competitors, and thus has low competition. There are a number of keyword research tools that can help you find them.</span></span></div><div align="JUSTIFY"><br /></div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Apart from the Wordtracker which was already discussed in an other article, we have some more equally important research tools like the Overture, Google AdWords Keyword and Guidebeam. </span></span></div><div align="JUSTIFY"><br /></div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Overture's </span></span><span style="color: blue;"><u><a href="http://inventory.overture.com/d/searchinventory/suggestion/"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">http://inventory.overture.com/d/searchinventory/suggestion/</span></span></a></u></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"> keyword suggestion tool is free and much quicker to use than Wordtracker. It works more like the Wordtracker but doesn't tell you how many websites are targeting each keyword phrase. For example if you type ‘Computer’, the Overture search suggestion tool will tell you that during the last month the word ‘Computer’ was searched, say for example 459550 times at Overture.Com. Similarly 'computer game' was searched 302210 times. Also, given one word it will tell you all relevant combinations of that word, which are based on actual searches done by people. If the word you keyed in is not a common search term then you will not get any results. It means that very few people have actually searched for that word during the last month.</span></span></div><div align="JUSTIFY"><br /></div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Even Google Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Features of this tool include,</span></span></div><ul><li><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Sorting the results of your desired keyword search by popularity, past performance history within the AdWords system, cost, and predicted ad position. </span></span> </div></li><li><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Easy keyword manipulation where you can select a few keywords here and there or add them all at once. </span></span> </div></li><li><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Searches for keywords present even in any webpage URL specified by your search. It can also expand your keyword search even further to include those pages that are linked to or from the original URL page.</span></span></div></li><li><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">More keyword results are generated based on regularly updated usage statistics database. This helps you to get new keywords or phrases.</span></span></div></li></ul><div align="JUSTIFY"><br /></div><div align="JUSTIFY"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Guidebeam </span></span><span style="color: blue;"><u><a href="http://www.guidebeam.com/"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">http://www.guidebeam.com/</span></span></a></u></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;"> is an interesting resource. Type in a phrase and it will suggest a large number of related searches. The numbers generated against each phrase are Guidebeam's estimation of how relevant that phrase is.</span></span></div><div align="JUSTIFY"><br /></div><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">These softwares are useful for researching how people search the web and then optimizing your own web pages so that more people find your web site.</span></span><br />

Some Important Keyword Research Tools

Some Important Keyword Research Tools One need to choose those keywords that are frequently searched for and which is in high demand, but ...

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Keyword Density

<div align="JUSTIFY" class="western" style="margin-right: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: small;"><b>Keyword Density </b></span></span></div><div align="JUSTIFY" class="western" style="margin-right: 0cm;"><br /></div><div align="JUSTIFY" class="western" style="margin-right: 0cm;"><span style="font-family: Verdana, sans-serif;">Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.</span></div><div align="JUSTIFY" class="western" style="margin-right: 0cm;"><br /></div><div align="JUSTIFY" style="margin-right: 0cm;"><span style="font-family: Verdana, sans-serif;">If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.</span></div><div align="JUSTIFY" class="western" style="margin-right: 0cm;"><br /></div><div align="JUSTIFY" class="western" style="margin-right: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Keyword density is always expressed as a percentage of the total word content on a given web page.</span></span></div><div align="JUSTIFY" class="western" style="margin-right: 0cm;"><br /></div><div align="JUSTIFY" class="western" style="margin-right: 0cm;"><span style="font-family: Times New Roman, serif;"><span style="font-size: small;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%</span></span></span></span></div><div align="JUSTIFY" class="western" style="margin-right: 0cm;"><br /></div><div align="JUSTIFY" class="western" style="margin-right: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.</span></span></div><div align="JUSTIFY" class="western" style="margin-right: 0cm;"><br /></div><div align="JUSTIFY" class="western" style="margin-right: 0cm;"><span style="font-family: Times New Roman, serif;"><span style="font-size: small;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.</span></span></span></span></div><div align="JUSTIFY" class="western" style="margin-right: 0cm;"> </div><div align="JUSTIFY" style="margin-right: 0cm;"><span style="font-family: Verdana, sans-serif;">Simple steps to check the density:</span></div><ul><li><div align="JUSTIFY" class="western" style="margin-right: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.</span></span></div></li><li><div align="JUSTIFY" class="western" style="margin-right: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.</span></span></div></li><li><div align="JUSTIFY" class="western" style="margin-right: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.</span></span></div></li><li><div align="JUSTIFY" class="western" style="margin-right: 0cm;"><span style="font-family: Times New Roman, serif;"><span style="font-size: small;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.</span></span></span></span></div></li><li><div align="JUSTIFY" class="western" style="margin-right: 0cm;"><span style="font-family: Verdana, sans-serif;"><span style="font-size: x-small;">Using the total word count for the page and the total number of keywords you can now calculate the keyword density.</span></span></div></li></ul>

Keyword Density

Keyword Density Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keyword...

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