A-Z Glossary of Link Building Related Terms

<div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>This section is a quick reference guide </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">for a range of terms used in this book that are</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">specifically related to link building.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Anchor text </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– part of a link that is clickable for the user, usually highlighted in a different</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">colour and underlined.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>AC Rank </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– standing for “A citation rank” this is a metric used by Majestic SEO to give a value to</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">a particular page based on the number of domains linking to it. It is measured from 0 – 15</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">with 15 being the highest.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Advanced search query </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– a query that you can use to tell the search engines to return a</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">specific set of results compared to standard keyword searches.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>AuthorRank </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– also known as AgentRank, a value assigned to a document based on the</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">reputation of it’s author, perhaps changing the way that document ranks and the amount of</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">link equity it can pass to other pages.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Authority </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– Often used to describe a website or a person who is influential in their field of</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">work.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Branded keywords </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– Keywords that include the name of a brand, company or website.</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Broken link </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– a link that when clicked on or crawled by a search engine returns an error code</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">such as 404, 410 or 503.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Cached page </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– the version of a web page or document stored by the search engines on their</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">servers.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Commercial keywords </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– Keywords that include words that a particular website wants to rank</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">for that are not it’s own brand name.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Content </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– the information on pages of a website, can include text, images, videos, audio files</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">etc.</span></span></span></div><div style="margin-bottom: 0cm;"><br /></div><div style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><b>Crawling </b></span></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– refers to search engines bots (or spiders) that moving around the web, collecting</span></span></span></div><div style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Deep link </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– a link that points to any page except the homepage of a domain.</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>De-indexed </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">- when a particular page is not in the index of a search engine, usually meaning it</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">will not appear in search results.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Directory </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– a website that collects and categories lists of links to websites.</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Domain authority </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– refers to how strong a domain is by looking at the number of quality links</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">pointing at it. Commonly referring to a metric used by SEOmoz to measure the strength of a</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">domain, giving it a score between 0 – 100 with 100 being the highest.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>External link </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– a link on a domain that points to another domain.</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Followed links </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– links that the search engines count in their link graph of the web.</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Footprints </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– often referring to patterns displayed by various links that are similar to each</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">other. Can be used to identify link networks or automated links.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Guest posting </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– writing a piece of content for a domain that is not yours and giving it to them</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">in return for a link to the domain that you do own.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>HTTP status code </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– the response code returned to a search engine crawler or web browser</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">when a page is loaded. Most common codes include 200, 301, 302, 404 and 500.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Inbound link </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– a link from another domain pointing at your domain.</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Infographic </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– a visualization of data or information into an easy to consume form than text</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">content.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>IP address </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– stands for Internet Protocol address. Every computer connected to the Internet</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">has a unique number assigned to it that is known as an IP address.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Link bait </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– a piece of content created with the specific purpose of attracting inbound links or</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">attention.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Link building </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– the process of acquiring links from other domains to your own, usually</span></span></span></span></span></span></div><div style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">through some intentional or passive activity.</span></span></span></div><div style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Link profile </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– a list of links pointing at a single domain.</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Link removal </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– the process of removing links to a domain.</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>MozRank </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– a metric used by SEOmoz to determine the strength of a domain based on the</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">quantity and quality of links pointing at it.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Negative SEO </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– the practice of building low quality links to a domain that you do not own,</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">with the goal of reducing it’s organic search rankings.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Nofollow link </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– a link that is not counted by the search engines in their link graph.</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Page authority </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– the strength of a single page on a domain, commonly referring to a metric</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">created by SEOmoz which assigns a score between 0 – 100 based on the quantity and quality</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">of links pointing at it.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>PageRank </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– invented by Larry Page, this is what Google use to measure the strength of a</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">page, based on the quantity and quality of links pointing at it.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Paid links </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– links that are acquiring by exchanging money.</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Penalty </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– refers to the search engines reducing the rankings of a particular page or domain</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">because of violating their guidelines. Can be manual or algorithmic.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Penguin </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– a Google update first launched in April 2012 focusing on reducing the rankings of</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">websites that had been over-optimised.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Reconsideration request </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– sent by a Webmaster to Google if their website has had a penalty</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">applied to it, in the hope of having that penalty lifted.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Redirect </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– used to direct users and search engines to a different location to the link they</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">originally tried to visit. Usually with a HTTP status code of 301 or 302.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Sitewide links </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– external links that are placed on every (or the majority) of pages on a</span></span></span></span></span></span></div><div style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">website. Common examples include blogroll links or footer links.</span></span></span></div><div style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Spam links </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– links that are not editorially controlled, produced in large numbers and</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">automated by software. Usually add no value for real users.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Toolbar PageRank </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– The PageRank seen by users, not the actual PageRank of a page. Usually</span></span></span></span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">updated by Google every few months.</span></span></span></div><div align="LEFT" style="margin-bottom: 0cm;"><br /></div><div align="LEFT" style="margin-bottom: 0cm;"><span style="color: black;"><span style="font-family: DroidSans-Bold, sans-serif;"><span style="font-size: x-small;"><span style="color: #343434;"><span style="font-size: x-small;"><b>Unnatural link warnings </b></span></span><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">– messages sent by Google to Webmasters to inform them of the</span></span></span></span></span></span></div><div style="margin-bottom: 0cm;"><span style="color: #343434;"><span style="font-family: DroidSans, sans-serif;"><span style="font-size: x-small;">presence of what they believe to be unnatural (also known as low quality or spam) links.</span></span></span></div>

A-Z Glossary of Link Building Related Terms

This section is a quick reference guide for a range of terms used in this book that are specifically related to link building. Anchor text...

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